Collecting Labubu is about more than just the figures—it's about the thrill of discovery and the joy of sharing it with others. In recent years, unboxing videos and community giveaways have become a cornerstone of the Labubu collector culture. Here's why they've taken off and why they resonate so deeply with fans.

The Thrill of the Blind Box

Opening a Labubu blind box is always exciting because you never know what's inside. It's been compared to buying a lottery ticket—the built-in uncertainty adds a rush of anticipation.

Every box holds the possibility of a rare or secret edition, which makes each unboxing feel like an event. With odds of pulling a secret being slim, the moment it happens feels incredibly rewarding. This suspense is what keeps collectors coming back for "just one more box."

Sharing the Experience

What used to be a personal moment has now become a shared one. Collectors film themselves opening blind boxes and upload the videos to YouTube, Instagram, and TikTok.

One popular YouTuber recently opened an entire case of the "Big Into Energy" Labubus and turned it into a community event with a massive giveaway. Thousands tuned in, commenting and cheering as each figure was revealed. Watching someone else's unboxing lets fans feel that same suspense and joy, even if they don't have a box in hand.

Watch this exciting unboxing that showcases the community spirit of Labubu collecting

The Rise of Giveaways

Giveaways have also become a huge part of the Labubu culture. Collectors and influencers often raffle off extra figures, turning their luck into someone else's treasure. These giveaways not only generate excitement but also strengthen community bonds.

Even celebrities are joining in. In mid-2025, Cardi B hosted a Labubu giveaway on Instagram, pulling in hundreds of thousands of likes and comments. When mainstream stars highlight Labubu, it shows just how widespread the fascination has become.

Community and Connection

At the heart of it, unboxings and giveaways are about inclusivity and community. They let collectors celebrate together, share their wins, and support each other. Even duplicates or common figures find new homes through trades and giveaways, making every pull meaningful.

It's also about pride—owning a rare secret edition or limited collaboration can feel like a badge of honor within the community. But the real magic is how collectors rally around each other, turning individual moments of joy into collective celebrations.

Conclusion

Labubu unboxings and giveaways have turned collecting into something much bigger than just displaying toys on a shelf. They've created a global, interactive fan culture that thrives on shared excitement, generosity, and connection. Whether you're opening your first blind box or trading for a rare grail, the experience is amplified by the community around you.

For many collectors, that sense of togetherness is just as valuable as the figures themselves.